Zock’s Services for the Restaurant Industry
Restaurants face the challenges of surviving in an industry with so much competition. But this is not a barrier for a new restaurant to stand out. A good location, delicious food, a warm owner or a successful team can be a restaurant’s strengths. But there is an important question to ask: Why does a restaurant need an advertising agency?
Why Work with an Agency?
As essential as the restaurant industry may seem, branding and institutionalization are critical factors for success. Many operators overlook the impact of colors on the success of a restaurant and how they shape customer behavior. But did you know that colors affect appetite, and that colors have different effects on children, women and men? With this information, it is not coincidental that your restaurant appeals to a specific customer base.
As Zock, we handle this situation together and manage it in a controlled manner. At this point, we start designing your corporate identity. We do not proceed to the production phase without understanding the vision of your brand, the meaning and insights you attribute to you. By maturing the ideas together, we build the identity of your restaurant.
Your Digital and Visual Presence
Today, restaurants are unthinkable without influencers and bloggers. Visual content production is an important element that shapes a restaurant’s digital presence. At Zock, we stage your food, atmosphere and concept in the best way possible and shoot photos and videos. The content prepared in these shoots is optimized for use in QR menus, printed menus, and platforms such as Getir Yemek, Yemek Sepeti and Trendyol Yemek.
Did you know that the quality of your restaurant’s photography on these platforms has a direct impact on sales? The power of your images influences your customers’ first impression and increases your orders. In the same way, we work together to give the same experience to the customer dining in your restaurant as the customer ordering takeaway.
Influencer and Blogger Collaborations
If you don’t offer takeaway service and run a concept restaurant, we partner with gourmet influencers and bloggers to help you get your brand out there and grow quickly. When you successfully pass this stage, you can observe the increase in your customers through word of mouth.
Services We Provide
1. Corporate Identity and Logo Design:
We create a strong logo and corporate identity that reflects the identity of your restaurant. We offer aesthetic solutions that will differentiate your brand.
2. Menu Design and Digital Menu Solutions:
We design QR menus, menus suitable for digital platforms and printed menus. We provide the best experience for your customers by offering functional and aesthetic solutions suitable for every platform.
3. Website Design and Development:
We design user-friendly, mobile-friendly websites with integrated reservation systems. These sites, which will be the digital showcase of your restaurant, will strengthen your brand.
4. Social Media Management:
We manage your social media accounts on platforms such as Instagram, TikTok and Facebook, and ensure that you reach your customer base by producing regular content.
5. Photography and Video Production:
We promote your restaurant’s atmosphere and food in the best possible way through professional photography and video shoots. This content is made ready for use on both digital platforms and printed materials.
6. Digital Advertising Management (Google Ads, Meta):
We help you reach your target audience with Google Ads and social media ads and develop strategies to attract customers and increase bookings.
7. Event Organization and PR Activities:
We organize special events such as opening events, new menu introductions, and increase your restaurant’s visibility in the media through PR activities.
How do we work?
At Zock, we first conduct a comprehensive analysis to understand your restaurant’s vision. Once we understand you, the meaning you attribute to your brand and your target audience, we create corporate identity, digital presence and marketing strategies together. We offer professional support at every stage, from visual content production to influencer collaborations, from digital advertising management to PR work.