Strategic Marketing Services in the Real Estate Sector: Innovative Solutions for Investment and Trust

The real estate sector is one of the most dynamic and fastest growing sectors in Turkey. Construction projects, housing sales, commercial real estate investments and large projects attract the attention of both domestic and foreign investors. As competition in the real estate sector is intense, companies have to create a strong digital presence in order to highlight their projects and reach their target audiences. As Zock, we offer digital marketing, brand strategies and innovative solutions to real estate companies.

The Importance of Dominating the Market in the Real Estate Sector

With its geographical location and growing population, Turkey has become a center of attraction for real estate investment. Different types of real estate such as residential projects, commercial buildings, mixed projects and office spaces are attracting interest from both individual investors and large companies. In the face of this intense interest, it is critical for companies to market their projects correctly and be visible in the digital world.

Sector Statistics

Approximately 1.5 million houses were sold in Turkey in 2023.
Foreign investors’ real estate investments increased by 40%.
Demand for office projects increased by 20%, especially in big cities.

Sub-Segments in the Real Estate Sector and Zock’s Solutions

1. Housing Projects and Sales Strategies

Housing projects constitute the largest part of the real estate sector. Reaching the target audience and developing the right marketing strategies in new housing projects is the key to sales success.

Zock’s Solution: We develop a 360-degree digital strategy for residential projects. We bring your projects to a wide audience with website design, SEO optimization, Google Ads campaigns and social media management. We also promote your projects in the most effective way with 3D modeling, drone shots and video production services.

2. Commercial Real Estate and Investment Projects

Commercial real estate projects offer attractive opportunities for large investors. Professional promotion and marketing strategies are necessary for these projects to effectively reach the target audience and attract investor interest.

Zock’s Solution: We promote your projects to investors by organizing video promotional films, press releases and digital advertising campaigns for commercial real estate projects. For the launch of commercial buildings, we analyze the target audience, determine the most appropriate marketing channels for your projects and conduct effective PR activities.

3. Mixed Projects and Office Areas

Mixed projects are large-scale investments that combine residential, commercial and office projects. Developing marketing strategies that appeal to different customer groups is a major success factor in these projects. The demand for office space is increasing rapidly, especially in big cities.

Zock’s Solution: We create separate marketing strategies for each component of your mixed projects by segmenting the target audience. We increase your visibility in the business world with LinkedIn ads, corporate website design and SEO work for office projects.

New Trends in the Real Estate Sector

1. Increasing Interest of Foreign Investors

Turkey has become a center of attraction for foreign investors in recent years. Demand for residential and commercial real estate from foreign investors is increasing, especially in major cities such as Istanbul, Antalya and Izmir. This interest requires real estate companies to be more active in the international arena.

Zock’s Solution: We offer multilingual websites, international advertising campaigns and Google Ads solutions for foreign investors. We also promote your projects in the global market with video content and PR activities for foreign investors.

2. Digital Tours and 3D Presentations

With the development of technology, digital tours and 3D presentations have gained importance in the promotion of real estate projects. Consumers want to examine projects digitally before visiting them on site.

Zock’s Solution: We offer digital tours, 3D modeling and animation services for your real estate projects. We attract the attention of potential customers with professional presentations that will highlight every detail of your project.

3. Social Media and Video Marketing

Actively promoting real estate projects on social media is important to reach large audiences. Especially visual content and video marketing is an effective communication tool in the real estate sector.

Zock’s Solution: We produce video content on platforms such as Instagram, YouTube and Facebook, and promote your projects to large audiences through influencer collaborations. We also increase the awareness of your brand with regular content management on social media.

Zock’s Digital Solutions for the Real Estate Industry

SEO and Google Ads Strategies

Digital visibility in real estate projects is critical for your projects to reach a wide audience. With SEO and Google Ads campaigns, it becomes possible to reach your target audience as soon as possible.

Zock’s Solution: With SEO optimization, Google Ads and location-based advertising campaigns, we bring your projects to the top of digital searches. We make it easy for consumers to find your projects.

3D Modeling, Video Production and Drone Shooting

It is of great importance that real estate projects are professionally promoted before they are put up for sale. Especially with 3D modeling and drone shots, projects can be made more impressive.

Zock’s Solution: We promote your projects with the highest quality visual materials through 3D modeling, video production and drone shootings. We make your projects ready for sale with a wide range of services from promotional films to digital tours.

Social Media Management

Social media is an effective channel for the real estate sector, especially in the promotion of residential and commercial projects. Social media platforms enable projects to reach wider audiences and increase customer interaction.

Zock’s Solution: We promote your projects through social media management, regular content production and advertising campaigns on platforms such as Instagram and YouTube. We also increase the awareness of your brand with influencer collaborations.

Conclusion Are You Ready to Stand Out in the Real Estate Sector?

The real estate sector can achieve success with the right strategies and digital solutions. As Zock, we are here to carry your projects into the future and provide a competitive advantage in the sector.

Are your projects ready to reach the top with Zock’s digital solutions?

Zock’s Strategic Marketing Services in the Real Estate Sector